We must tell a story

March 4, 2025
//

...I chose wisely.

This is why, as businesspeople, we cannot simply convey information, list product features, offer inspiring platitudes, build marketing decks, design charts and graphs, lean into testimonials, and offer bandwagon arguments.

We can't simply argue our way into a sale. We can't convince an investor to fund our company through logic alone. We can't inspire employees or convince someone to come work for us solely through salary, benefits, and stock options.

We must change their brain chemistry in our favor. We must tap into their unconscious. We must establish an indelible connection.

We must tell a story.

Stories Sell

Related Content

The Will to Succeed

Always bear in bind that your own resolution to succeed is more […]

Thoughtful Questioning

Ask many questions in many ways. As you observe and receive information, […]

Time as a multiplier

"Time will multiply whatever you feed it. Good habits make time your […]

1 2 3 69
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram