People buy on emotion and justify on logic. Zig Ziglar
Optimize towards enthusiasm
"A simple rule for life that rarely fails:
Optimize for enthusiasm. Make as many choices as you can that leave you feeling energetic and interested. Pay attention to when you have the urge to pursue or participate in something and do more of it."
James Clear
Sterling P. Thomas
Author
Related Content
Be better by design.
“Your habits change depending on the room you are in and the […]
1% Better
It’s the boring shit that makes you rich, don’t underestimate incremental value.