Category » Books

Knowledge is power

Only when put to use, and then only when the use made of it is […]

Belief

Belief triggers the power to do The magic of thinking big

The rule of three

In fact, if any number is magical, in the context of eloquence, it’s the number […]

Five Canons of Persuasion

Inventio, or invention: you select what you want to say; Dispositio, or arrangement: you decide […]

Insanely Simple

At one agency meeting with Steve Jobs, we were reviewing the content of a proposed […]

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