F.O.R.D

June 15, 2025
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From Ben Meer

Use the F.O.R.D. Method.When you’re stuck on topics, remember F.O.R.D:
  • Family: Do you have siblings?
  • Occupation: What’s the best part of your job?
  • Recreation: What’s your favorite way to unwind?
  • Dreams: If you could do anything for work, what would it be?
I learned about F.O.R.D. from Debra Fine’s The Fine Art of Small Talk. These four areas give you endless conversation starters and remove the pressure of thinking on your feet.
Master these fundamentals to transform small talk into meaningful connections.

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